Coca-Cola Launches First Alcoholic Drink In Japan


Coca-Cola has launched its first ever alcoholic drink. The company launched it today (Monday) in Japan - a fizzy, lemon-flavoured concoction laced with spirits that seeks to capitalise on the growing popularity of "chuhai" alcopops enjoyed especially by young women.

Although the US firm dabbled in the wine business in the 1970s, the experiment in Japan is "unique" in the company's 125-year history, said Coca-Cola Japan president Jorge Garduno.

From Monday, three new Lemon-Do drinks - containing three, five and seven per cent alcohol - will be available in the southern Kyushu region of Japan.

A 350ml can will however set you back of  S$1.80 (150 yen).

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